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November 8
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15:30-19:30
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Registration
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17:30-19:30
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Opening reception
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Day 2
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November 9
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07:30-17:30
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Exhibition and registration
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07:30-08:45
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Breakfast
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09:00-12:50
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09:00-09:05
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Opening remarks
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09:05-09:15
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Guest of honour welcome address
Speaker
Hidehiro Yokoo, Secretary general, Intellectual Property Strategy Headquarters, Cabinet Secretariat
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09:15-09:30
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Keynote address
Speaker
Hitoshi Ito, Commissioner, Japan Patent Office
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09:30-10:50
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Asia market wrap The past 12 months have seen major changes in Asia’s foremost IP markets. This session helps rights holders to keep tabs on the major trends in IP management, litigation, transactions and legislation across the region.
- Strategic reassessment in Japan
- China’s breakneck IP development
- The Korean innovation drive
Moderator
Toyotaka Abe, Senior IP attorney, TMI Associates
Speakers
Min Sheo Choi, Director, IP business team, Electronics and Telecommunications Research Institute
Hiroshi Miyauchi, Chief fellow, technology and innovation, Toshiba Corporation
Ganapathy Nathan, General manager and head of open innovation and intellectual property, Wipro
Guy Proulx, Chairman and CEO, Transpacific IP
Bin Sun, Director and head of patents, BOE Technology Group
Marcus Woo, Vice president and general counsel, HTC
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10:50-11:30
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Networking break
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11:30-12:50
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The Elite: corporate structures for maximum effect The Asia IP Elite all view IP as a key component of their business strategy. But they have each chosen to structure their IP functions – and how they relate to other in-house departments – in a variety of ways.
- Chief IP officer or in-house counsel?
- The importance of a direct line to the board
- Coordinating internal relationships
Moderator
Matthew Laight, Partner, Bird & Bird
Speakers
Xuxin Cheng, Vice president and deputy director, Huawei
Joo Sup Kim, Vice president, intellectual property, LG Electronics
Anindya Sircar, Associate vice president and head of IP cell, Infosys Limited
Yingyong Tanthanapongphan, IP manager, Siam Cement Group
Hideo Toyoda, Director, IP Centre, Panasonic
Roger Tu, Senior vice president, MiiCs & Partners
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12:50-14:15
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Lunch and networking break
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14:15-17:25
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Breakout sessions
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14:15-15:30
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Breakouts 1
Big markets, big changes
Legislative reforms and court decisions are changing the face of the US patent system, while the European Union will soon have a unitary patent right and unified court system. This session will keep rights holders up to speed on the latest developments.
- The new US environment
- Europe’s impending unitary regime
- Value creation consequences
Moderator
John Flock, Partner, Kenyon & Kenyon
Speakers
Paul Davis, General counsel, Tessera Technologies, Inc
Murali Dharan, CEO, IPValue
Daniel Oliver Maier, Head of IP licensing and transactions, Siemens AG
Mike McLean, Senior vice president, TechInsights
Anan Sivananthan, Vice president, legal services, Creative Technology
IP, venture capital and the start-up ecosystem
IP assets are playing an increasingly important role in investment decisions. This session examines how IP can help small businesses to secure growth capital, and how venture funding can assist larger companies in sourcing new technology.
- The spin-out option
- Corporate venture projects
- Public and private sectors
Moderator
Peter Holden, President, ipCreate
Speakers
Norishige Hayakawa, Deputy general manager, Mitsui & Co
Adrienne Huesca, Manager, IP operations, Jawbone
Masanobu Katoh, Executive vice president and country head, Japan, Intellectual Ventures
Ichiro Nakatomi, President and CEO, NanoCarrier
Yasuhisa Yamaguchi, Managing director, DBJ Capital
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15:30-16:10
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Networking break
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16:10-17:25
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Breakouts 2
Strategic competitive intelligence
Today’s data-driven world contains a wealth of IP-related information that can help businesses to excel in targeting R&D investment, forming collaborative relationships and developing monetisation programmes.
- Harnessing big data
- Inside patent analytics
- Charting the landscape
Moderator
Takuya Saito, Vice president, Shobayashi International Patent & Trademark Office
Speakers
Julia Elvidge, President, Chipworks
Miguel Iglesias, Sales director, Questel
Yoshio Maeda, Senior expert, Honda R&D Company
Santosh Mohanty, Vice president, Tata Consultancy Services Ltd
Tatsuo Nakamura, President and CEO, Valuenex
Beyond patent protection: trade secrets, utility models and designs
Utility models and industrial design rights are particularly popular forms of IP protection for Asia-Pacific companies, while trade secrets are growing in importance – and value – with new laws in Europe and the evolution of the US patent regime.
- The benefits of utility models
- Embracing design
- Time for trade secrets
Moderator
Michael N Zachary, Partner, Kenyon & Kenyon
Speakers
Minoru Kato, Vice president, R&D and intellectual property, Kao Corporation
Maki Ohmizu, Senior vice president, legal, compliance and intellectual property, Fujitsu
Paul Saraceni, Vice president, global IP transactions and licensing, Nike
Simon Schuster, Head of patents, trademarks and design protection, Audi China
Marnie Williams, Group general counsel, Unitised Building Group
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18:30-22:00
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Asia IP Elite cocktail reception and gala dinner (ticketed event)
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Day 3
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November 10
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08:00-09:00
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Breakfast
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08:00-17:30
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Exhibition and registration
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09:15-12:50
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09:15-10:50
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Reducing patent vulnerability, enhancing market reach Businesses from Asia-Pacific need to develop high-quality patent portfolios as they expand their footprint globally. To achieve this they must employ strategies encompassing organic growth, licensing and acquisitions.
- Goldplating your portfolio
- When to file, when to license and when to buy
- Identifying danger spots
Moderator
Hisao Yamasaki, Managing director, Syndefense
Speakers
Ira Blumberg, Vice president of intellectual property, Lenovo
Wei-Fu Hsu, General counsel, MediaTek
Grant Philpott, Principal director, information and communications technology, European Patent Office
Sohei Suzuki, Senior general manager, intellectual property, Sony
Shigeharu Yoshii, CEO, IP Bridge
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10:50-11:30
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Networking break
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11:30-12:50
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The great monetisation debate Selling patents is one of the most obvious routes to creating value from non-core IP. But while cash payments and ongoing revenue streams benefit the original owner, others face lawsuits and unwelcome licence demands. In this session panellists will debate the motion: "Ultimately, it is bad for industry and the wider economy if companies sell their patents purely for financial gain."
- Operating company and NPE perspectives
- The economic impact of patent monetisation
- Finding a middle way
Moderator
Toshiya Watanabe, Professor, Research Centre for Advanced Science and Technology, University of Tokyo
Speakers
Kasim Alfalahi, Chief IP officer, Ericsson AB
Christine Emmanuel, Executive manager, intellectual property and investment portfolio, CSIRO
Hiroshi Kawana, General manager, IP department, KDDI Corporation
Kwang Jun Kim, President and CEO, Intellectual Discovery
Tim Kowalski, Senior patent counsel, Google
Takafumi Yamamoto, President, TODAI TLO, Ltd
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12:50-14:30
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Lunch and networking break
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14:30-17:40
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Breakout sessions
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14:30-15:45
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Breakouts 1
Getting to grips with FRAND and SEPs
Asian corporates are among the major contributors to global industry standards. As competition authorities in several countries increase their scrutiny of IP, it is crucial to have a handle on the antitrust environment.
- Working with standards-setting organisations
- Judicial and regulatory decisions
- Licensor and licensee perspectives
Moderator
Yukio Hiramatsu, Professor, Osaka Institute of Technology
Speakers
Erich Andersen, Vice president , Microsoft
Cindy Faatz, Director, standards group, Intel
Mattia Fogliacco, Chief new business officer, Sisvel
Eeva Hakoranta, Head of patent licensing, Nokia
Takashi Komoro, Managing director, IP department, NTT DOCOMO Inc
Putting a price on your portfolio
Establishing patent value is fundamental to managing IP as a business asset. This session seeks to share insights and best practices from experienced appraisers of patent value.
- When and why to value
- Different valuation methods
- Art, science or both?
Moderator
Ragnar Olson, Partner, Global IP Law Group
Speakers
John Veschi, CEO, Marquis Technologies
Jack Fijolek, Senior vice president and chief technology officer, Transpacific IP
Heath Hoglund, Chief patent counsel, Dolby
Makoto Kobayashi, Senior vice president, Deloitte Tohmatsu Financial Advisory LLC
Naoto Koizuka, General manager, industrial finance and research consulting department, Mitsubishi UFJ Research and Consulting
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15:45-16:25
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Networking break
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16:25-17:40
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Breakouts 2
Quality is king
A shift is taking place in the global IP market: the prevailing question is now whether a patent is valid, rather than whether it has been infringed. This is presenting a host of new opportunities for businesses, their competitors and the investment community.
- Impact on corporate IP strategies
- The US inter partes review regime
- China’s quality drive
Moderator
William Jasprizza, Director, intellectual property, Intralink
Speakers
Kevin Jakel, CEO, Unified Patents
Peng Lin, President, Beijing Zhigu Ruituo Technology Services Co, Ltd
Stefan Tamme, Vice president of IP strategy, Rambus Inc
John Veschi, Chief Executive Officer, Marquis Technologies
Travis Wu, Director of intellectual resource planning, Wispro Technology Consulting Corporation
Licensing contexts
An increasing number of companies are using it to generate revenue, but the value of licensing goes further than that. This session examines the opportunities and challenges that confront the would-be licensor in the Asia-Pacific region.
- Opening new revenue streams
- Facilitating collaboration and cooperation
- Anti-trust challenges in China, Europe and the United States
Moderator
Makoto Ogino, Professor, Tokyo University of Science
Speakers
Steve Joroff, Director, Asia-Pacific IP licensing, IBM
Koichi Narasaki, Chief operating officer, Midokura
Hiro Seki, Senior vice president and general manager, Asia, Acacia Research
Marco Tong, Senior licensing director, ZTE Corporation
Susumu Tsugaru, Senior vice president and head of Philips IP&S, Japan, Philips
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17:40-19:00
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Closing drinks reception
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