The first-ever IP Business Congress Asia (IPBC Asia), held at the Pan Pacific Hotel in Singapore from 17th to 19th November 2013, attracted close to 400 delegates drawn from 33 countries. The event focused on the business of intellectual property as it is developing across the Asia-Pacific region, and offered three days of high-level discussion and unparalleled networking opportunities. It brought together senior thought-leaders from Asia-Pacific, Europe and North America – including a large contingent of senior figures from the corporate IP world.
The main topics of conversation at the IPBC Asia centred on how rights holders can strategically use intellectual property to secure greater operational flexibility, drive revenues, enhance bottom-line returns, increase shareholder value and provide leverage in the financial markets, as well as the challenges that they face as they seek to do this. Sessions explored general issues associated with IP value creation, but with a specifically Asian accent, reflecting the continuing growth of the region’s IP market and the fact that its companies are also putting ever greater emphasis on taking their offerings to other parts of the world.
The faculty of speakers was made up of individuals in charge of intellectual property at some of the world’s most forward-thinking companies – large and small, Asian and from further afield – as well as other senior players in the global IP market.
At the gala dinner held on the evening of Monday 18th November guests saluted the achievements of the Asia IP Elite: a select group comprising 48 companies and other entities, identified following an extensive research process undertaken by the *IAM* editorial team in Hong Kong, as having demonstrable expertise in developing and rolling out world-class IP strategies designed to enhance their overall business offerings. Representatives from many of the Asia IP Elite companies were in attendance and collected their companies’ awards in person.
To them and to all IPBC delegates, as well as the members of the speaking faculty and the event’s many sponsors, a very big thank you for making the IPBC Asia 2013 such a resounding success. We look forward to seeing you all again, first at the IPBC Global in Amsterdam from 22nd to 24th June 2014 and then in Shanghai from 7th to 9th December for the IPBC Asia 2014.
For more information on IPBC Asia 2014 please contact Dan Cole on +852 5665 5774 or at email@example.com.
As a business asset of key importance for companies operating in Asia, intellectual property has moved up corporate, investor and political agendas, with a range of issues coming to the fore over the past year.
- The rise of compulsory licensing.
- The emergence of patent funds.
- Putting IP at the heart of business.
IP-based deals involving companies from Asia, Europe and the United States are on the rise. Despite the challenges in getting them done, the many opportunities that they present are exciting.
- Patent and brand licensing and sales.
- Business interests versus national interests.
- Regulatory, compliance and language issues.
Asian companies are doing everything they can to get into the game of amassing IP rights (mostly patents) as they square off against one another in active areas of technology development.
- IP acquisition choices – create, license or buy.
- Portfolio assessment – making sure you have what you need.
- Using IP rights to maximum strategic effect.
Every company should have an IP strategy, but no two will be the same. Deciding how best to utilise intellectual property to create value will depend on a number of factors.
- Deciding which types of IP to prioritise.
- Monetisation considerations.
- A lever for open innovation and collaboration.
New NPEs holding large patent portfolios are bringing their monetisation efforts into the court system. This poses significant challenges for all technology companies, including those from Asia.
- The key suits identified.
- The business drivers behind the suits.
- Implications for Asian companies.
As Asian companies move into markets in North America and Europe, understanding the different ways in which IP systems function in these two regions must be central to their planning processes.
- Sourcing reliable local advisers and managing business practices.
- Strategies for successfully navigating distinct legal systems.
- Coping with major legislative and judicial developments.
A growing number of entities in the Asia-Pacific region have world-class IP strategies. Senior figures from IAM’s Asia IP Elite 50 discuss how to put intellectual property at the centre of the corporate agenda.
- Establishing a strong and influential IP team.
- Working with other parts of the businesses.
- Major IP challenges facing Asian companies.
Monitoring the performance of the in-house IP function is a vital part of any successful IP strategy, but doing it effectively is not always easy.
- What to measure and why
- Finding the right comparables
- Communicating value
Once seen as a technical and legal issue, intellectual property is establishing itself as a key corporate asset. The next generation of Asian business leaders must be able to deploy it to maximum effect.
- Taking IP into business schools.
- What the C-suite must know.
- Changing the language of IP.
Companies offering products and services overseas can have their profitability model destroyed by patent assertions. The best defence may be a good offence – acquiring patent assets that can be deployed in a patent battle
- How to identify the companies that will be targeting you.
- How to find the assets that will give you strength in negotiations and litigation.
- Paying the best price
There are many situations in which some form of IP valuation will be required, but doing it can be seen as more of an art than a science.
- When to get it done.
- The options available.
- Moves towards a standardised approach.
A number of patent funds have sprung up in Asia in recent years. The motivations for their establishment and the business models that they follow vary in significant ways.
- Government-backed patent funds.
- Growing interest in patent aggregation.
- Emerging opportunities.
The Asia IP Elite Gala Dinner 2013 was held on Monday 18th November to honour the Asia-based companies and entities that IAM has identified as the region’s IP value creation leaders. For full information, please click here.
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I was extremely pleased to attend IAM’s IPBC. Good and interesting crowd, excellent workshops with high-calibre speakers and an ...
Paul VU van Grevenstein
Member scienctific advisory council
Lung Foundation NL