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Day 1 - Sunday 24th June
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18:00 - 20:00
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Welcome drinks at Hotel Cascais Miragem, Pool Terrace
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Day 2 – Monday 25th June
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07:30 - 08:45
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Breakfast
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08:45 - 12:30
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Plenary sessions
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08:45 - 09:00
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Welcome - Paula Teixeira da Cruz, Portuguese Minister of Justice
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09:00 - 10:30
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The tipping point
These are interesting times in the IP world. Major legal reforms, high-profile litigation and multi-billion dollar transactions
mean that intellectual property has never been more prominent. So, what happens next?
- Patent reform in the United States and Europe
- Auctions, deals and court cases
- The view from the trademark and copyright worlds
Moderator:
Bruce Berman, Chief Executive Officer, Brody Berman Associates Inc
Speakers:
Benôît Battistelli, President, European Patent Office
David Brown, President, IP Solutions, Thomson Reuters
António Campinos, President, Office for Harmonisation in the Internal Market
Thomas J Filarski, President, Licensing Executives Society (USA and Canada) Inc
David Kappos, Director, US Patent & Trademark Office, Under Secretary of Commerce for Intellectual Property
John Veschi, Chief Executive Officer, Rockstar Consortium Inc
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10:30 - 11:00
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Coffee break
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11:00 - 12:30
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Outside looking in
Intellectual property does not exist in a vacuum. A variety of stakeholders have a significant interest in understanding
how the value of this crucial corporate asset can be maximised.
- The C-suite perspective
- The investor perspective
- The SME perspective
Moderator:
Severin de Wit, Founder, IPEG consultancy
Speakers:
Ross Morgan, Commercial Manager, Compact GTL
Antonio Nogueira Leite, Executive Vice President, Caixa Geral de Depósitos, SA
Michael Rapp, Chairman, Committed Capital Acquisition Group
Patrick Terroir, Managing Director, CDC Intellectual Property
Ben Wolff, President and Chief Executive Officer, Pendrell Corporation
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12:30 - 14:00
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Lunch
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14:05 - 17:40
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Breakout sessions
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14:05 - 15:35
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Breakout 1
Sala I:
Investing in IP
There are now more ways than ever in which
investors can choose to get involved in
IP-based businesses of all kinds.
- Patent monetisation models
- Publicly listed IP businesses
- Private equity perspectives
Moderator:
Mike McLean, Senior Vice President, IP Rights and Professional Services, UBM TechInsights
Speakers:
Michael Cannata, Managing Director, Patent Monetization Inc
Vinod Kumar, Vice President, Business Development, Mosaid Technologies Inc
Vincent Pluvinage, Managing Partner, Invention Capital Partners
Sala II:
Europe's changing market
An EU patent and court are all set to be agreed,
which means that major change is in the air in
Europe. With this come both opportunities and
dangers.
- The new transnational EU patent system
- Implications for IP owners
- The prospects for non-practising entities
Moderator:
Donal O'Connell, Managing Director, Chawton Innovations Services
Speakers:
Peter Berg, Vice President, Legal for Development & Service Operations, Tetrapak
Haydn Evans, Vice President, IP Outsourcing, CPA Global
Raymond Hegarty, Managing Director, International Licensing, Intellectual Ventures
Sala XII:
Inside Brazil
With a fast-growing economy and rising affluence, Brazil is becoming an increasingly appealing market for IP owners from across the world.
- Understanding Brazil’s IP market
- Brazilian industry’s point of view
- The experiences of overseas IP owners
Moderator:
Diana Jungmann, IP Programme Coordinator, National Confederation of Industry – Brazil
Speakers:
Thaddeus Burns, Senior Counsel, Intellectual Property and Trade, GE
Wander Stange Menchik, IP Manager, Embraer
Cláudia Villa Diniz, General Manager of Technology and Intellectual Property, Vale SA
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15:35 - 16:05
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Coffee break
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16:10 - 17:40
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Breakout 2
Sala I:
The new US patent landscape
The US IP ecosystem is evolving. Legislative
reform and key judicial decisions have had a
significant impact on patent licensing and other
forms of value creation. New strategies and
tactics are required to generate optimum
returns, protect market share and shut out the
competition.
- How life has changed for non-practising entities
- Life after patent reform
- New strategies for operating companies
Moderator:
Terry Ludlow, Founder, Chair and Chief Executive Officer, Chipworks
Speakers:
Kurt Brasch, Director of IP Strategy, Motorola Mobile Devices
Richard Chernicoff, President, Tessera Intellectual Properties Corporation
Dennis Crouch, Editor, Patently-O and Professor of Law, University of Missouri School of Law
Michael Lennon, Partner, Kenyon & Kenyon LLP
Sala II:
Understanding the Chinese market
Chinese companies are beginning to embrace the power of IP value and the country’s government sees it as a pivotal driver of sustainable growth. As a result, a new IP superpower is emerging.
- Chinese company perspectives
- International company perspectives
- Growing sophistication
Moderator:
Victoria Wang, Founder, Victoria Wang Consulting
Speakers:
Wutang Liu, General Manager, Liancheng Assets Appraisal Company
Jimmy Zhong, Vice President and Head of IP & Standards, China, Philips
Steven Zhou, IP Manager, China, ZTE Corporation
Sala XII:
Monetisation models in biotech and pharma
While most discussions around IP
monetisation focus on the high-tech sectors,
there could be significant opportunities in the
life sciences industries too.
- Litigating and monetising life sciences patents
- Creating a life sciences patent exchange
- International perspectives
Moderator:
Sherry M Knowles, Principal, Knowles Intellectual Property Strategies
Speakers:
Adrian Dawkes, Head of Business Development, Pharma Ventures
William Geary, Vice President, Business Development, MPEG LA, LLC
John Pryor, Managing Director Europe, ICAP Patent Brokerage
Peter Villax, Vice President, Pharma Business Unit, Hovione
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Evening
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IP Hall of Fame Gala Dinner, Casino Estoril
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Day 3 – Tuesday 26th June
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07:45 - 08:45
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Breakfast
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08:45 - 12:30
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Plenary sessions
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08:45 - 09:00
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Welcome - IPBC chairman
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09:00 - 10:30
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The IP route to recovery
In times of economic uncertainty, what role can IP and other types of intellectual asset play in generating business
activity and delivering growth?
- Building IP-based economic policy
- The BRICs experience
- Recognising intellectual capital
Moderator:
Telmo Vilela, Vice President, Portuguese IP Office
Speakers:
Jorge Avila, President, Brazilian Patent and Trademark Office
Martin Bader, Head, IP Competence Centre, Technology Management Institute, University of St Gallen
Jeffrey Hardy, Director, Business Action to Stop Counterfeiting and Piracy
Kenan Jarboe, President, Athena Alliance
Carlos Oliveira, Secretary of State for Entrepreneurship, Competitiveness and Innovation, Portuguese Ministry of Economy and Employment
Ronald Zink, Chief Operating Officer, European Affairs, Microsoft
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10:30 - 11:00
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Coffee break
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11:00 - 12:30
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The future of large IP acquisitions
Intellectual property has become front-page news in the business press, with a range of high-profile stories creating headlines. Some are talking of a bubble; others believe it is the start of a new age for IP deal making.
- Corporate views on the IP acquisitions marketplace
- IP in M&A deals from the banking/investment perspective
- New markets, new geographies
Moderator:
Peter Holden, Head, IP Investment Group, Coller Capital
Speakers:
David Descoteaux, Managing Director, Lazard
Brian Hinman, Vice President, IP and Licensing, InterDigital Communications, Inc
Naveen Nataraj, Senior Managing Director, Evercore
Ruud Peters, Chief IP Officer, Philips
Paul Ryan, Chairman and Chief Executive Officer, Acacia Research Corporation
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12:30 - 14:00
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Lunch
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14:05 - 17:40
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Breakout sessions
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14:05 - 15:35
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Breakout 1
Sala I:
The IP reality gap
In many industries IP is not even in the top five items on the agenda. This raises a very important question: if IP is so crucial, why is it orphaned in so many businesses?
- Are non-believers in the power of IP really at a disadvantage?
- Are IP advocates too often blind to traditional motors of business growth?
- Placing IP in the proper perspective within business decision making
Moderator:
Ben Goodger, Partner, Edwards Wildman LLP
Speakers:
Peter Fairchild, Partner, Smith & Williamson Tax LLP
Samantha Funnell, Chief IP Counsel, ARM
Paul Jackson, Director of Corporate Banking, SVB Financial Group
Damon Matteo, Vice President and Chief Intellectual Property Officer, Palo Alto Research Center
Sala II:
Damages compared
How damages in patent cases are calculated varies from country to country. This has significant consequences for all patent owners, whatever business models they employ.
- The operating company perspective
- The non-practising entity perspective
- The expert’s perspective
Moderator:
Cynthia Murphy, Senior Vice President, Innovation and Asset Management, Thomson Reuters
Speakers:
Conrad Arnander, Senior Patent Counsel, Novartis Pharma AG
Pat Kennedy, Founder and Chairman, Cellport Systems
David Yurkerwich, Vice President, Charles Rivers Associates
Sala XII:
Up in the cloud
Cloud computing is taking off around the world.
This poses a number of practical and strategic
IP problems for the companies using it.
- How companies are coping
- Detecting infringement
- Protection strategies
Moderator:
John Squires, Partner, Perkins Coie
Speakers:
Jean-Charles Hourcade, General Manager, France Brevets
Mark Lange, Senior Policy Counsel, Microsoft
Malcolm Meeks, Principal, IP Licensing Attorney, Infineon
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15:35 - 16:05
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Coffee break
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16:10 - 17:40
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Breakout 2
Sala I:
The strategic route to success
To maximise the value of their intellectual
property, rights owners need an effective IP
strategy that encompasses creation,
management and exploitation, and is fully
integrated into the overall business.
- It’s not just patents
- Strategies for SMEs
- Benchmarking success
Moderator:
Jackie Maguire, Chief Executive Officer, Coller IP Management
Speakers:
Jon Calvert, Managing Director, ClearViewIP
Isabel Morgado, Board Member Responsible for IP and Innovation Policy, BIAL
Marshall Phelps, Vice President, Article One Partners LLC
Marnie Williams, Consultant, Unitised Building Pty Ltd
Sala II:
Cash is king
Buying and selling IP has moved further up
the corporate agenda over the last year.
There are a range of issues to consider when
looking to secure the best deal.
- Giving buyers what they want
- Valuation imperatives
- Portfolio assessment
Moderator:
Robert Aronoff, Managing Partner and Founder, Pluritas
Speakers:
Charlie Chapman, Vice President, IP Licensing, Hewlett Packard
Béatrix de Russe, Executive Vice President, Intellectual Property and Licensing, Technicolor
Raymond Zenkich, Partner, Red Chalk Group
Sala XII:
Increasing brand value and corporate innovation
While often omitted from the debate on value creation, the strategic use of trademarks can both increase patent value and foster innovation.
- Leveraging trademarks to increase the value of patents
- Empirical attempts to link trademarks and innovation
- Defining the right strategy for your organisation
Moderator:
Trevor Little, Editor, World Trademark Review
Speakers:
David Haigh, Chief Executive Officer, Brand Finance
Petra Herkul, Head of Trademarks, DSM
Edith Hermans, Intellectual Asset Manager, DSM Dyneema
Beatriz Imperatori, Director General, Centromarca
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17:45 - 19:15
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Farewell cocktails by the poolside
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